![]() ![]() And in 2016, Olympic athletes were divided on whether or not they'd post on Instagram during the competitions.ĭuring the 2016 Rio Olympics, Team USA swimmer Kelsi Worrell and rhythmic gymnast Laura Zeng told USA Today that they thought social media was a distraction (Opens in a new tab), choosing to focus on themselves during the games rather than engage with Instagram and Twitter. Social media brought newfound engagement with the Olympics in 2012. The behind-the-scene tours of the Olympic village and clips of mistakes from practice give fans a less idealized view of their lives, but it's not necessarily new content. Since the anti-sex cardboard bed rumors, Olympic athletes have dominated TikTok with snippets of their day-to-day lives. Undeterred by cardboard beds, Olympic athletes are playing into the horny village rumors. Irish track star Leon Reid, meanwhile, bypassed the bed testing and went straight to posting about international hook ups (Opens in a new tab). Maher ended the video with a cheeky, "And for this last take, Nicole and I will be having sex." American Rugby player Ilona Maher posted a video of her teammates trying "various activities" on the beds (Opens in a new tab), including performing CPR, throwing a tantrum, and launching into a WWE-style cage dive knock-out. Team USA volleyball player Eric Shoji posted a video of his teammate Taylor Sander testing the beds' durability (Opens in a new tab) by performing TikTok's dolphin dance challenge (Opens in a new tab). (opens in a new tab) (Opens in a new tab) Irish gymnast Rhys McClenaghan disproved the "fake news" by aggressively jumping on his cardboard frame. ![]() Olympics athletes started testing the beds themselves, and went viral on TikTok in the process. Despite allegations that the bed frames provided by the Olympic village were designed to discourage hook-ups - the Olympics are notoriously horny (Opens in a new tab) - Tokyo 2020 organizers said the 18,000 cardboard frames and polyethylene mattresses are meant to be a sustainable alternative (Opens in a new tab) to offset the overwhelming waste produced during the two-week event. ![]() It started with the infamous cardboard beds. Regardless of their performance at the Olympics, athletes are building a following based on their digital fluency.Īthletic exceptionalism got them to Tokyo, but their delightful TikTok content got them to my For You Page. Athletic exceptionalism got them to Tokyo, but their delightful TikTok content got them to my For You Page. This year, I'm at least familiar with the athletes competing in the Olympics. Like I've done for the past three Olympics, I usually sleep through the events I actually consider watching, and then catch up through clips posted on Instagram and Twitter. The pomp of the Olympics is fun, but the time difference and my inability to pay attention to sporting events tend to outweigh the excitement of actually keeping up with the games. I'm perpetually behind on which teams are competing, what events are taking place on each day, and who's winning. I, for one, keep forgetting to watch the Olympics. Without the strict social media guidelines of the 2016 Rio Games (Opens in a new tab), Olympians are allowed to make more entertaining content. Olympic athletes are finding unexpected celebrity status during the 2020 Tokyo Games not as gold medalists, but as TikTok stars. ![]()
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